Alix Fraser

Back to school is one of the biggest sales periods of the year for retailers. Sales for both back to school and back to college have...

A retail distribution strategy is every step involved in getting products to shoppers. Having a meticulously planned, easily scalable...

Payment gateways enable merchants to accept credit card payments online and in their physical store, but finding a provider that’s...

Every retailer knows that if you have an ecommerce store, you need Google Analytics. Google Analytics collects data from site visitors...

The holiday shopping season has some unique challenges this year. Between inflation and excess inventory at many stores, shoppers will...

It’s never too early to start dreaming up holiday marketing ideas, especially since nearly 44% of shoppers have already started holiday...

Subscriptions are no longer just for newspapers and magazines. From beauty product samples and replacement razor cartridges, to meal...

As a retailer, you know just how important good reviews are. From feedback on social media to reviews on your site, good ratings help...

Cross-border ecommerce has taken off in the last few years. A recent survey found that 32% of online shoppers bought more from retailers...

Fast ecommerce shipping has become the standard for online shoppers, with big players offering 24 hour—and sometimes even same day—shipping....

Ecommerce is hotter than ever. If you’re not selling online already, the time to get started was yesterday. Shoppers are moving between...

From manual cash registers to the first on-premise point of sale software to cloud-based point of sale systems, the way retailers and...

In 2015, a new way to pay swept eCommerce. Called buy now, pay later (shortened to BNPL), it was defined by payments in four installments,...

There’s no denying that retail has changed. The rise of online shopping has redefined the way customers interact with businesses....

We’re coming up on the biggest retail event of the year: the holidays. While shoppers look for gifts (and deals), retailers vy for...

The winter holidays are one of the most crucial sales periods for retailers. Some of the biggest sales days of the year happen in the...

You’re already operating multiple locations, or they’re in your business plan for the future—you know how valuable it is to have...

As more businesses around the world open their doors—and as more shoppers venture back into brick and mortar stores—there’s one...

eCommerce is booming. Online sales grew over 32% in the US alone in 2020. While lockdowns kept customers and retailers apart physically,...

Returns are often seen as the bane of a retailer’s business. The lost sales can seem expensive to allow, and it’s tempting to limit...

How can you offer customers one-on-one service? How can you convince them that coming in store is a worthwhile trip, with experiences...